Websites

The website is called the center of all digital marketing efforts. Websites are used by brands and companies to convey information and promote their business. Most of your digital marketing activities will link back to your website, where the action is anticipated to require a place, and therefore the conversions are tracked. For instance, the download of a file, booking of a product or a service, and so on.

Content Marketing

Content is the king of your entire digital marketing strategy. Content is created to inform, entertain, inspire, or persuade buyers through other channels. Some of the most widely used types of content include text (blogs), videos, images, infographics, podcasts, and e-books.

Search Engine Optimization (SEO)

Search Engine Optimization acts as a jetpack for your content marketing efforts. There are 2 types of SEO, ie,  on-page and off-page SEO to boost your website’s visibility in search engine result pages (SERPs) for your preferred keywords. Earlier, SEO was primarily text-based activity. However in recent times, voice search has gained popularity as well. This is the reason why your SEO activities need to have a conversational approach.

Digital Advertising

Digital advertising is an umbrella term for various online advertising strategies. The typical pricing strategies for digital advertising are cost-per-click (CPC) and cost-per-mille (CPM), i.e., per thousand impressions. Some of the common digital advertising are search engine marketing (SEM), display advertising, native advertising, social media advertising, and programmatic advertising.

Email Marketing

Email marketing is the process of maintaining a database of contacts and sending them email alerts about brand, products, and services. This is a highly effective channel to communicate with the audience on an ongoing basis. Email marketing is used to build a subscriber base, get new customers, retain existing ones, promote discounts and communicate offers, and distribute content.

Social Media Marketing

Social media marketing platforms include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you can distribute content through both – organic and paid channels. Social media has also played an important role in propagating video marketing and the ephemeral content wave. The biggest advantage of social media marketing is that it is a two-way communication where your audience and followers can interact with you. This is done using likes, comments, direct messages, or by posting on your official pages.

Affiliate Marketing

Affiliate marketing is similar to commission-based sales. Organizations and companies provide custom links to their affiliates. Affiliates earn a specific commission every time someone buys through their link. Influence marketing could be considered as a modern and new method of affiliate marketing.

Mobile Marketing

In the last few years, there has been tremendous growth in the number of smartphone users across the world and is expected to grow to 3.5 billion in 2020. To tap the opportunity, brands connect with their users on their smartphones through mobile apps, emails, mobile-friendly websites, and social media. By connecting with users, brands have been able to optimize their marketing strategies and send timely messages.

Online PR

Online Public Relations is a type of earned reputation. Online PR refers when a member of the press (journalist or online publication) mentions your brand through their stories, interviews, and so on. Product reviews by customers and bloggers and Influencers mentioning your brand or products whether paid or organic also contribute towards online PR.

Web Analytics

Web analytics is the practice of collecting, measuring, analyzing, and reporting data. It is generally done and tracked through Google Analytics, but websites can also build their own analytical tools. The data collected can be quantitative or qualitative. Web analytics helps the marketers to understand the various sources of traffic and the return on investments (ROI), and how they can enhance their digital marketing efforts.