You must have seen those ads or promotion content while scrolling your Instagram feed or your Facebook page, and something or the another clicked with you or fascinated your eye and you decided to buy it.
That my friend is called social media strategy to boost off sales and to establish market brand value.
You may have the best product, a hardworking and dedicated team, creative ideas and just the perfect business one could ever imagine having, but let me tell you after a certain point of time this offline business of yours will hit a sales max and from thereafter you will see a down sliding graph of sales.
Why is it so?
This is because you didn’t use the most efficient and effective gadgets of the modern-day century- SOCIAL MEDIA.
The 15 Most Effective Social Media Strategies To Boost Your Sales In 2020
Here are the 15 most effective social media strategies to boost your sales in 2020 –
1. JOT DOWN YOUR PLAN:
Now, this may sound stupid to you, but just hear me out.
Write every goal and ambition you have for your business, and write as if that goal has already been achieved.
Doesn’t matter if it’s too ambitious like ‘my business is one with the highest turnovers in Asia’ or as small as ‘gaining 100 followers’.
After you have written all your goals, segregate them into 3 categories-
- Short-term goals
- Medium-term goals
- Long-term goals
After that just start working on your short-term goals, and start painting a picture in your mind where you have accomplished all your long-term goals too. Have faith in yourself and the universe will make it happen in its mysterious ways.
2. DO YOU KNOW YOUR AUDIENCE?
Now that you have laid down your plan it is very important to know your target audience. You must know hat which age group is likely to buy your product.
This is because once you know the audience it is easy to get in their minds and then use social media accordingly.
E.g.- if your target audience is children below the age of 15, then you must have attractive posts with colors on your feed, along with intriguing facts about your product.
3. DON’T OBSESS TOO MUCH OVER PLATFORMS
There are thousands of social media sites all over the world. But you should not obsess over the fact which to be on. Choose your platforms wisely, remember too much is devastating.
Choose those platforms which spread positivity and most of your target audience is there.
4. KEEP UP YOUR GAME
Now the next thing is to keep up your game. This means that just making a social media account doesn’t guarantee you high sales. You gotta work for that.
Post content regularly, use hashtags that are trending and people will look under it, make paid advertisements, be aware of the major occasions on which your product is required by the market, and then push up your content all over again.
5. ALWAYS USE TOOLS
What do I mean by using tools? Ok, let me paint you a picture. Suppose you have set up your account on around 10 different platforms. Now imagine posting huge amounts of content daily on various other places.
Pheww…that can be tedious, rather it will be a nightmare for you.
Don’t worry, technology has the answer to everything.
Use social media scheduling tools like Social Pilot to auto-post your updates to all your social accounts then evaluate the results with the analytics they provide.
6. WANT TO SELL A PRODUCT? SELL A STORY
Now don’t get all confused by the g=heading. We are humans and we connect on common grounds like feelings. If you want to sell your product massively, you gotta make stories that connect with people. That will leave a lasting impact on their mind and they would be forced to buy your product.
E.g. – every year amazon prepares a new ad around Diwali where-in a close-knit family is shown buying gifts for each other. People relate to that! Make your own brand’s story
7. GIVE A PEEK AT YOUR BACKSTAGE
What do I mean by backstage? Well if you wanna gain people’s trust you gotta show them the hard work that goes into the making of the product. This is called humanizing the brand. It’s a great way to get people’s trust!
8. OWN UP TO YOUR WORK- GOOD OR BAD.
Running is never the solution. If you wanna become a large firm one day, you must learn to accept your mistakes at an early stage and learn from them.
Suppose your firm delivered a faulty product and the customer is complaining constantly. What do you do? If you ignore them, they will never trust your services and you will not only lose 1 customer but several others to whom that 1 customer discredited your brand.
You must apologize to them, and sent the correct product at the earliest along with some gifts to compensate for their inconvenience. In this way, they will retain their trust in your brand.
9. LOOK OUT FOR THE COMPETITORS
Always keep a close check as to what your competitors are up to and what techniques are, they using that are paying them so well off.
Take notes and use them in your unique way, NEVER COPY THEM!
10. MAINTAIN CONSISTENCY EVERYWHERE
I know managing so many platforms can be tedious even with the help of autopilot social tools, but this doesn’t mean that you stop posting regular content to a platform that is not gathering enough engagement for your product. The moment you do this it will be like a Jenga tower falling.
Always remain consistent on every platform.
