7 Best Ways To Rank Your Website On Google

Top rankings act as a cornerstone for online business success.

As Google’s algorithm have a constantly-changing nature, obtaining high rank cannot happen at one click, you need to put in resourcefulness, dedication, persistence, and creativity at your work.

SEO acts as a great way in making your website intelligible for both users and search engine robots

7 Best Ways You Can Take To Soar To The Top Of The Google Search

Here are 7 best ways you can take to soar to the top of the Google search

1. Improve Your On-Site SEO

On-page SEO is the fastest way to improve your Google rankings. It potentially involves optimizing individual pages to obtain a higher ranking and gain more relevant organic traffic.

Here are the basic tips to improve your On-page SEO

Start title tags with your target keyword
When you make sure that your keyword is towards the beginning of your title tag, it is called “Frontloading” your keyword.
The title of your article specifies its content, whereas a keyword-rich title holds greater value with Google.

Post-Long Content

It has been observed that longer content helps in improving the rankings on Google. Your content should have at least 1000 words. This would further lead to long-tail traffic which would enhance your site’s exposure.

Longer content assists in adding more keywords to it and adds a natural emphasis on information. Post with longer text increases your authenticity, which helps Google recognize it as more relevant than a shorter and concise text.

Add keywords to your post strategically

Keyword placement is paramount to the success of your posts and plays a leading role to increase traffic on your website. Keywords act as the backbone of your on-page SEO.

By adding a target keyword in the URL, you give a reason to Google to consider your article as more pertinent for a particular phrase.

By adding at the beginning of the article, Google would find it relevant in the search results.

2. Examine your current search ranking

To improve your ranking, you must know where you stand. There are several tools and resources that can help you.

Check your site’s keyword rank

There are various sites available to check your site’s keyword rank.
By using these sites, you will get to know

Where your site ranks in search engines

The first page that is viewed on your site when someone search results for the related topic
Your average monthly searches
Your average cost-per-click for the keyword

Check your website’s speed

Your website’s speed acts as a major ranking factor on Google.
A website with good speed will increase the chances of a high search position. To increase your conversion rates, you must avoid load times on your page

3. Track and evaluate the right metrics

The next step involves tracking and evaluating the right metrics, to find out other factors that you need to improve. It has been observed that Organic search drives around 51% of all web traffic and 40% of revenue.

Organic traffic

Organic traffic includes the visitors that visit your website as a result of unpaid (“organic”) search results. Organic traffic and paid traffic are conversely related, the latter which defines the visits generated by paid ads. Studies prove that organic search can be a great source of revenue.

Commercial keyword rankings

Commercial keywords are the ones that make money. To amplify your search engine rankings and shoot up your revenue, you must use commercial keywords to improve your Google rankings.

If you lay all of your focus on informational keywords, you will be able to generate organic traffic, but it will be difficult to convert those visitors to buyers.

You must focus on adding a valid prefix or suffix to improve your Commercial keyword rankings.

4. Ensure your website is mobile-friendly

Creating a mobile-friendly website can help you build credibility with your customers and clients.

A mobile-friendly website encourages visitors to see your site as a credible resource for information, products, and services. It makes searching easy for your prospects and customers and enables you to reach a wider audience.

People often use a mobile-friendly website to:

Lookup for the reviews
Find directions to your location and
Search for contact information.
In case your website is not mobile-friendly, you might lose a huge number of customers.

5. Do your keyword research

When you go on with your keyword research, you can easily figure out whether users are simply looking for information or are interested to buy your product. This is termed user intent.

You must use both informational and commercial keywords in your content to improve your rankings on Google.

Commercial keywords work by targeting the buyers who already pertain to the knowledge of the product before coming to Google to search.

On the other hand, Informational keywords build on-going rapport with those who are not yet buyers or customers.

When doing your keyword research you must ensure to educate, inform, inspire, and build interest among your customers before recommending a product.

6. Build proper links

Building links is one of the main tactics used to improve your search engine optimization (SEO) because links act as a signal to Google that your site is a quality resource worthy of citation. Sites with more backlinks tend to have higher rankings on google

Here are the types of links that you must create to achieve a higher rank on google

Anchor text linking (in-text links):

Anchor text links are simple links that are found within the content.

Image links:

Images can also be used to build links when writing an article or guest posts.

Editorial links:

You can create useful and sharable content through social media that naturally results in valuable inbound links.

7. Publish high-quality content

High-quality content enables the viewers to find your business and helps in building an eminent business reputation and brand trust among them.

Content is said to be the most adaptable marketing medium that is reliable, easy to create, and aims to deliver success at a minimal cost.

Content educates potential customers to know about your business. It enables the viewers to get a sight of various options available to them and then accordingly select the products which may alleviate their needs.

To rank top on Google, you must ensure using high-quality content on your website. Publishing visual content like Infographics, Maps, Charts, Flowcharts, and Videos can also be used as a great medium for getting links and improving your rank.