In the current digital era, a company’s website frequently serves as the first point of contact with potential clients. So, it is impossible to overestimate the role that website design plays in improving user experience. A well-designed website may draw in, hold the attention of, and keep its users, whereas a poorly designed one can turn them off. These are seven crucial rules for website design that will help you create a wonderful user experience:

Balance 

By giving each element on a page a sense of symmetry, balance enhances the aesthetic appeal of websites. Balance can be of two different kinds:

symmetric, with an equal division into each “half.” The left and right sides of the page are almost identical in the picture below.
asymmetric, with an imbalance between the two “half,” yet nonetheless balanced. The design is still balanced even if the huge graphic on the right is “heavier” than the text on the left in the image below.

Simplicity

A successful user experience depends on simplicity. Users may become overwhelmed and confused by a cluttered website that has too many design elements, photos, and text. Users may easily and quickly locate what they’re looking for using a straightforward design and simple navigation.

White Space 

White space is precisely what it appears to be: a void.

Providing website visitors some breathing room will help them concentrate on your material. This enhances their understanding in turn.

In addition, it helps visitors focus on the key components of your page while giving their eyes a break and time to comprehend what they’ve seen without being overloaded with data all at once.

Consistency

Maintaining consistency in design components like fonts, colors, and layouts makes the user feel more at home and makes it easier for them to browse the website. The tone and substance of the website should also be consistent with the overarching message and values of the business.

Grids

The majority of websites are created using a grid system. This divides a page into columns and rows in essence. Grids guarantee that everything on your website is in alignment, maintaining a tidy and well-balanced layout.

The majority of WordPress.com themes are grid-based. Rebalance serves as an example of how grids, white space, and balancing may be used. Also, the page templates that come with your theme might aid in the building of balanced layouts.

Accessibility

A website that is accessible makes sure that everyone can use it, including people with disabilities. This includes elements like easy-to-read font sizes, closed captions for films, and alternative text for photos.

Typography

The typography of your website’s text includes the fonts and sizes. The way your material is typeset affects how easy it is to read and comprehend. So what attributes do good typography have?

You should avoid making your writing too big or too small. According to Google, the ideal size for a body copy is 16 px, with 12 px being the tiniest size that is still readable on mobile devices.

Employ readable fonts. All WordPress.com themes provide a variety of typefaces that find a balance between readability and design.

Go to the Fonts tab in the Customizer to choose the font for your WordPress.com site.

In summary, a well-designed website that abides by these fundamental guidelines can improve user experience, draw in and keep customers, and ultimately spur business success. Businesses can build a website that fulfills the demands of their target audience and advances their overall objectives by giving priority to simplicity, consistency, accessibility, mobile responsiveness, user-friendly navigation, fast loading speed, and brand identification.