First of all , every company has an identity that creates an image in the minds of people. For example : In the food industry, a simple acronym like KFC can evoke a number of feelings and reactions which are entirely based on what the audience expects from the brand. Likewise, often we get fooled by how the world perceives us because we believe within the photograph (brand image) we set forth. “But make no mistakes, the world has more followers than leaders”. Hence, you can control how your customers view your brand. Techtra Digital has been assisting companies in creating a better marketplace for themselves.