#Stay home, Stay safe – Fight Corona
Corona Virus Impact
The whole world is under dark times. The novel corona virus that has its roots in Wuhan, China has become a pandemic. This is adversely affecting the lifestyle, has turned the human routine upside down. It has made people live in a new and more advanced digital way. According to Johns Hopkins University, the no of casualties due to the pandemic has risen to 2 lakh around the globe. The no. is elevating with every count of a day. Furthermore, the scientists have testified the fact that the virus is going to live with us for a very long period of our lifetime.
Surprisingly, the corona pandemic has turned out to be a blessing in disguise for digital marketing agencies. The whole population avoiding to step outside the door of their homes. Everything they want as essential services are acquired by sitting at the chair and browsing the phone or laptops. The most convenient way to get every job done by following the norms of social distancing is getting it digitally done. We are living in a fantasy of getting everything done by staying at home sadly that is the need.
Why is opting for digital marketing services the biggest asset in today’s era for businesses?
It is no secret that the economy is shattered badly due to the corona. From superpowers like the USA to developing countries, everyone is hit by a huge economic loss. Well, to avoid the inflammation it is being suggested that businesses should be run on online platforms where the role of digital marketing services comes into play.
1. Elevation in statistics of internet users around the globe
To go by the saying of Cloudflare, during the period extending from January to late March Internet traffic has increased by a quarter in many major cities. Furthermore, in India, only a rise of 13 percent is observed in Internet consumption since the nationwide lockdown not only in quantity also telecom ministry of India reported that Indians consumed 308000 tetra bytes of data on daily average since 22 March. Hence not only the users have risen, but the usage is also elevating on a greater scale. With everyone trying to indulge themselves in something. To keep oneself motivated and stress-free everyone browses the net for one thing or another. Whether it is trying to look for recipes or to meet your siblings, from needle to groceries everything is preferred shipped and delivered at home.
Also, the biggest evidence for the same is the increased sayings of professionals about the need for the Internet to deal with the unparalleled surge in traffic. The Internet is experiencing the biggest expansion since its invention which depicts that everything is running in a digitalized manner then how come not digital marketing helps your businesses to meet the new clouds of success. Hence in these times to sell your product online and getting it advertised on the net is the only way to survive. This can make you earn more profit than before as when the world evolves there are new needs and hence new ways to meet them.
2. Increase In Usage of Digital Marketing platforms like social media during Corona
Mark Zuckerberg discloses the metrics indicating that amid the corona lockdown a bump of more than 3 million is encountered in login in Facebook services covering its central app, Instagram, WhatsApp messenger. This number equals two-third of Internet users around the globe and hence digital marketing becomes more effective on these platforms. From video callings to live videos, the stats are doubling. Furthermore, the time spent on group video calls experienced a bump of 1000 percent in recent weeks which was never before seen.
Also in India, the first week of corona lockdown observed that people spend more than 4 hours a day on social media, which is more than 87 percent compared to the previous one. This was found in a poll conducted by a consumer company. The flock is all because this provides a relevant platform to obey the norms and still be connected with the loved ones and also to stay tuned with the news.
3. People are exploring new ways due to fewer alternatives
Before corona as well it was no secret that the company’s going digitally was ahead in the race. The picture is even more influencing now on part of digital marketing. Where people are now thriving their minds to explore new ways to try new things. Everyone looks out on the Internet hence the potential customers are increasing due to which a chance is given to companies to faster their digital transformation. We know that digital transformation is not straight. It’s all about the culture and mindset of the population we address. Hence the company which flows with the wave developed by corona crisis can make the most out of it. Everyone is having free time and are hence opting and learning new ways to meet the present generation which is also turning a huge population towards the internet.
4. Digital marketing provides various ways to easily be in touch regularly with new updates with the huge population
In these times every day provides a new challenge a new way to meet the customer’s demand. With digital marketing services, you can daily come up with a new policy and make it available to all of your customers with just one click in seconds which traditionally becomes so hectic and nearly impossible. For example, you are running a food court franchise and you want your customers to know that you are providing services by following all the norms of social distancing and that everything is sanitized and all your workers are properly examined before entering the building. You also want them to know about for which day and what time your services will be available.
Today when you cannot display advertisements on newspapers and pamphlets as people don’t prefer buying them furthermore every day your policies need to be changed. The traditional ways are no more a way to address the customers. Digital Marketing is the only platform to flourish your business.
All the above-mentioned points are in favor of digital marketing services. So hurry up, don’t let your company stay behind in the race, and contact techtra digital for the best services in the digital marketing world.