Emails have become a powerful medium for lead acquisition. Email, as a medium of communication, has a much ampler reach than any other means. It has become a popular key tool for marketing circles.
Email plays a prominent role in revamping the leads into users and the latter into long-term customers.
The main motive is to bring the email into the limelight so that it is not been overlooked by the target recipients.
The main trick to draft an email is to articulate customer acquisition and increase sales without sounding sales enough.
The Ways To Draft A Converting Mail
Here are the ways to draft a converting mail
1) Segment your audience
A good email is not just about writing a good context but about molding it according to the target recipient. Before writing a converting email, one needs to customize the mail in a way that the recipients could find it relatable.
It is essential to segment your audience, dig up information about them, analyze that information and thereafter tailor your mail in a way that it appeals to the target recipient.
For instance, marketing to the customers between the age group of 20-30 will be different from marketing to the customers who lie between 40-50. So one needs to keep in mind the target audience and following that, craft the mails that the recipients could relate to.
2) Use a captivating subject line
A captivating subject line defines the opening rate of your mails. A good and appealing context but a vague subject line would hold back the recipients from opening the mail.
Hence the prime goal to draft an impressive mail is to write a compelling subject line that cannot be neglected.
However, the prime importance should be laid on personalizing the subject line. Personalization creates a link with your customers and keeps them engaged in your content.
A catchy subject line is a potent way to speak directly to your customer and invite them to your product.
For instance, if the headline of an article is not impressive enough, the reader will be moved to some other article. Likewise, your subject line should be concise and catchy enough, that stimulates the target recipients to open the mail and know more about you .
3) Ensure brevity of your content
Keeping in mind the famous saying “Less is more”, you must ensure your content to be short and crisp.
Long mails forbid the readers to read the entire mail, which might not state your offerings. The readers might open your mail by being tempted to your subject line but can leave without reading as they see the length of the content.
All that needs to be kept in mind while drafting a mail is to be brief and straightforward in your language and expression.
By being brief, you’ll not only create an engaging impression in the minds of the reader but also be able to communicate your intended message in a better way.
Hence a good mail should be short, concise, and to the point and one must acknowledge the fact, “Brevity is the key”.
4) Create an intimidating CTA
A good CTA (Call to action) brings your readers one step closer to your brand. CTA directs the readers to the next step.
A CTA acts as a guiding tool to bring the readers on the line of action, devoid of which they may likely be inclined to miss out on taking action.
A compelling CTA makes the way for your readers to convert into potential customers.
A short, eye-catchy, and action-oriented CTA button or link, increases your
click-through and further inform the readers where to click for more information.
A good CTA entices the readers to read further and know about your brand.
A compelling CTA is the one which is:
- Short
- Written in the first person
- Creates a sense of urgency
- Make use of action words and
- Has a relevant size and color
The content of your email defines your brand and your offerings, whereas the CTA, usually placed at the bottom of the page, persuades the readers to dig deeper.
By clicking on the button/link, the reader plays the main role in increasing your traffic.
Hence a good CTA revamps the leads into potential clients.
5) Create urgency and a facet of scarcity
Creating a sense of urgency acts as a strong catalyst in converting the leads.
One can use urgency to increase the traffic and keep the clients engaged.
The sense of urgency with an element of scarcity works as a trigger tool for the readers. Until now, you have created an impression and made them feel that your product can solve their issues. However, all that’s left is to make your leads act abruptly in getting converted into your clients. For that, you must create a sense of urgency and scarcity by disseminating that this offer is available for a limited period of time. This would stimulate your leads to spring up in taking the action.
Thereafter the lead might swiftly reshape into a client so as to not miss any offer and reap all the benefits when buying a product. A mail that is brief and well-segmented with a compelling subject line and CTA can put on a positive impact on your sales and marketing. Hence a powerful and effective mail that includes all the factors mentioned above can inevitably chip-in to con
