A good Facebook page acts as a cornerstone for your online identity.
The number of likes and followers on your page acts as social proof. A great number of likes creates an image that your product must be pretty good.
Various potential customers are searching for a business like yours on Facebook. However, a good and optimized Facebook marketing strategy lays out a way for you to look into the existing audience and convert them into your customers.
A Facebook Business Page assists the target audience to read up more about your brand and render all the necessary information.
An optimized Business Page can:
- Expand your brand reach
- Convert more leads.
- Develop brand credibility.
- Increases traffic.
- Showcase your company’s culture
How To Get More Likes And Followers On Facebook
Here’s how to get more likes and followers on Facebook
1. Run Facebook Ads
Facebook offers various formats as per your diverse objectives, namely Video ads, Photo ads, Carousel ads, Dynamic Product Ads, and many more.
By using these ads, Facebook provides an obvious solution to boost your likes as well as your followers.
Facebook Ads represent your business in front of your target audience and hence acts as a great way to lift your likes.
Facebook advertising includes two different types, boosted posts and ad campaigns.
Boosted posts enable you to extend your audience beyond your existing page fans. By boosting a post, you can easily reach more potential customers
2. Craft a great content
To receive a great number of likes and followers, one must focus on creating great content and engaging posts for their page. Your content showcases your work and hence should be complete and professional. Here are some key elements for creating great content.
Top up you are about section
The About section of your Facebook Page provides the basic details to the people who are looking for a business like yours. Your about section helps in building your credibility and plays a major role in convincing the visitors to follow and like your page.
Add a captivating profile photo
Your profile photo creates the first impression of your business. Good content and great advertisement but a vague profile photo will stop the visitor to open your page. All that’s required is to select a compelling and creative image as your profile, which further impels the visitor to dive into your page.
Create engaging posts
Keep your posts interesting by adding engaging content and compelling images. Add industry-related news and the latest product releases to grab interest. If people find your posts interesting enough, they might tag you and share with their friends which will increase your social reach.
3. Host contests
Contests are an excellent way to boost up your Facebook likes and followers.
Interactive content such as contests is a relatively better way to grab the attention of the visitors than static content.
A contest captures the viewers’ attention, lends a way to engage and interact with your audience, and most importantly helps to boost up the conversion rates.
The Reasons Why A Contest Is A Great Option To Opt
Here are the reasons why a contest is a great option to opt
- Expand your reach and attain new followers
- Keeps the existing and new users engaged in your business
- Foster masses of likes
- Makes use of user-generated content
There are various contest ideas, for example—like to enter contests, share to win contests, and many more. You can also promote your contest through your website and email list and induce a slew of likes.
4. Set up a powerful Facebook marketing strategy
A powerful and well-defined Facebook marketing strategy, keeping in mind the goals of your business will help in establishing a cohesive brand image and a strong presence. A smart Facebook marketing strategy creates an impression of your brand and acts for your brand values.
Powerful Facebook Marketing Strategy
Here are a few points that must be kept in mind while drafting a powerful Facebook marketing strategy:
Know your target audience
For a smart Facebook marketing strategy, you must identify your audience and read up on your buyer personas. Buyer personas can be used to alter the content and posts to relate with your target visitors and accordingly form the marketing strategies.
Know your competition
Before developing your Facebook marketing strategy, you must study your competitors and know about their techniques, and then accordingly develop the marketing strategy that makes you stand high among your competition. Knowing your competition can help you learn from them and avoid their missteps.
Set your goals
Your goals should not just focus on having more likes but on creating a professional and specific business page that would not only attract the visitors to like and follow your page but also turn them to shop for your products. Most importantly, one must keep in mind to create an eye-catchy call-to-action button that provides a way for the visitors to reach out to you and engage with your business.
5. Make your Facebook Page easy to find
Your Facebook page should be designed in a way that people are easily able to find about you. To increase the likes and followers of your page, you need to increase the visibility of your Facebook page.
Choose a simple and easy to read page name
A simple and easy page name would make it easy for people to find about your brand. People remember your brand by your name. However, making use of unnecessary keywords makes your page look like spam.
Choose a memorable username
Your page name and username should be closely linked to your business. A memorable and consistent username will enable people to track you down on any social media and like your page.
Add Facebook follow or like tabs on your website
A person, who is impressed by your website, might want to know more about you. For this purpose, you must add the like and follow buttons on your website and make it easy for people to connect with you.
Facebook marketing plays a chief role in making your brand, a success.
A well-optimized Facebook business page will boost your presence online, increase your followers, and will remold the Facebook visitors into your viable customers.
