Social media platforms play a vital role in building a strong reputation for your business in the market. A business that stays regularly updated and connected with the four most acclaimed social media platforms stands high in its business marketing strategy.
Social media platforms assist your business in:
- Marketing the products
- Surging up the conversion rates
- Improving brand visibility, and
- Proliferates the customer engagement rate
Among the four most prominent social media platforms namely–Instagram, Facebook, Twitter, and Snapchat, you must choose the one which goes with your needs and enables a successful business marketing strategy.
The Points You Need To Consider While Choosing The Best Social Media Platform That Suits Your Needs
Here are the points you need to consider while choosing the best social media platform that suits your needs
Instagram vs. Facebook vs. Twitter vs. Snapchat – How does each platform operate?
- Instagram and Snapchat are mainly photo-sharing app and are mostly driven by pictures. Whereas, Facebook is more inclined towards connecting and sharing thoughts, ideas, images, and videos with your friends online. While using Facebook, you can share fun elements and recent updates with your friends and potential followers. However, Twitter is mostly dedicated to giving out the latest news and important updates.
- The content posted on Instagram and Facebook stays for a longer time than the same has been shared on Twitter and Snapchat. Although a tweet can last forever, it soon gets replaced by some other popular tweets. On the contrary, a snap dissipates within 24 hours.
- While assessing Instagram and Snapchat, Snapchat users have the amenity to share the videos and images directly to their friends. On the other hand, Instagram users are required to post on their walls.
- On comparing Instagram and Twitter, the former primarily deals with photos, while the latter gives the prime importance on text and hashtags.
- When collating Facebook and Snapchat, Facebook provides an option of both public and private posing whereas Snapchat is limited to private chats.
Instagram vs. Facebook vs. Twitter vs. Snapchat – Which platform has the most global reach?
Instagram as a photo-sharing app is exceedingly influential and effective for all sorts of businesses.
With over 1 billion users, Instagram has become one of the most popular social networking sites worldwide.
The highest number of users resides in the US at around 116 million users. The next is India with around 73 million users and Brazil with 72 million users.
Facebook is considered the biggest and most popular social media platform worldwide. Facebook can be extremely effective for business marketing, required the posts to add value to the users.
With over 2.6 billion monthly active users, Facebook acts as a means to reach out to the target audience across geographies.
Hence, Facebook can be truly effective for increasing your brand visibility
Although Twitter has a smaller global user extent than Facebook and Instagram, yet it still can be used as a great medium to market your products and services. With around 152 million Global Twitter users, you can mark your target audience and direct them toward your post by using engaging hashtags.
· Snapchat
Snapchat has over 238 million daily active users with most of them lying in the age group of 18 to 34. Snapchat users spend an average of 30 minutes on the app and create around 3 billion Snaps daily. The users of Snapchat are evenly spread in various countries and so, if your target audience lies in this age group, Snapchat can be used as a great platform for business marketing.
It can be noted that Facebook is the biggest and most popular social media platform and has the highest number of users. Whereas, Instagram has the best global reach.
Therefore, if your objective is to allure the target audience from various countries then both Instagram and Facebook are something that you must go for.
However, if your business requires precise and to the point content then Twitter would be the best option for business marketing.
Moreover, in case your marketing strategy works best by using images, Snapchat could be the most viable option for you.
Depending upon your target audience and marketing needs, any of the four platforms can be used for a successful business marketing strategy.
Instagram vs. Facebook vs. Twitter vs. Snapchat – Which platform has the best engagement rate?
· Instagram and Facebook
Engagement Rate on Facebook and Instagram is calculated as the percentage of the total number of likes, comments, and shares on your post. It has been observed that the engagement rate of Instagram is much higher than that of Facebook.
Instagram sees an engagement rate of 1.60% per Instagram post, whereas Facebook has an engagement rate of 0.09% per Facebook post.
The engagement rate on Twitter is a combination of likes and retweets. The average engagement rate on Twitter is 1695.62 i.e on average a tweet receives a sum of 1695.62 likes and retweets. It has been observed that tweets with no hashtags and emojis have the highest engagement rate.
· Snapchat
It has been noted that Snapchat users spend an average of 30 minutes on the app and create around 3 billion Snaps daily. Also, a Snapchat user opens the app almost 18 times a day. Hence Snapchat has an imposing engagement metric.
A higher engagement rate specifically means you can grow your target audience swifter.
On comparing Twitter and Snapchat, Twitter can reach a wider audience, while Snapchat enables you to reach one person at a time.
When comparing in terms of popularity, Instagram stands top and can assist a business to add multiple images in a single post. Whereas Snapchat, although with less popularity has a higher engagement and recall rate because of its stories and live video features.
When it comes to Facebook and Snapchat, Facebook can engage a community of people while Snapchat just adds value to its friends and followers.
In a nutshell, every social media platform contributes to you to excel in business marketing, required you to maintain consistency, and post your content within the right frequency and appropriate timezone.
- Facebook is the largest and most popular social media platform worldwide and so enables you to communicate the target audience across geographies.
- Instagram is a popular platform to post pictures
- Snapchat is capable enough to grab the attention of users.
- Twitter has the potential to reach a wider community in one go.