Everyone says you need to use a lot of marketing tools to do well on google. You are probably using 5, 10, 20 tools, but you know what you don’t need to use those tools to do well.

We are going to tell you 3 best tools in the market available right now. Moreover, we will brief you about what is the one thing in each of these 3 tools that differentiate one from the other. 

By the end of the article, you will know which SEO tool is best for your firm and will help you save your time, efficiency, and output. 

So, let’s dive straight into it!

UberSuggest 

The first tool for SEO is Ubersuggest. How many of you have heard of it?

We are guessing, not many!

It’s a free marketing tool. Yes, that’s right you don’t have to pay for it.

The way Ubersuggest works is you can take all the keywords that you are already ranking no. 1 for, or no. 2 for, or even on page 1 for, and put those keywords into ubersuggest.

It will show you all the long tail variations of that keyword. Besides, think this, already ranking on google for a specific term, it’s really easy for you to rank for also the long-tail variations of that term. 

E.g.- if you typed in the keyword- ‘digital marketing’ into ubersuggest, you will see tonnes of other variations. It could be about digital marketing companies, digital marketing jobs, digital marketing consultants…. whatever the list may be.

 If you already ranked for that head term, using ubersuggest will give you a laundry list of hundreds and hundreds of other long-tail keyword phrases that you can mix into your content and just instantly grow your traffic. 

When you do this and you update your content all it takes is roughly 30 days before you start ranking for a lot of those long-tail key phrases as well. But the key is to not just add those keywords into your content, you have to adjust your text in which you can’t just add digital marketing jobs onto a page talking about digital marketing.

You may have to add a few paragraphs around digital marketing jobs and you need to blend it in. if it’s not natural don’t just add keywords for the sake of grabbing that extra traffic. But using ubersuggest it will tell you how to get that extra traffic by just adding those extra-long-tail phrases onto webpages that already rank for those head terms. 

Ahrefs

The second tool we have for you is ahrefs. Out of all the paid marketing tools out there, ahrefs is the no.1 tool many users love using.

Why is that?

It tells you everyone who is linking to your competition. Ahrefs has this cool feature called ‘link intersect’. What it allows you to do this is, put in your 3 top competitors. You can then see who’s linking to them and who’s not linking to you. Because with Ahrefs you can put your top 3 competitors plus your domain name. 

This allows you to see someone who’s linking to all of the 3 competitors, but not you. 

The reason this cool is if someone is linking to multiple of your competitors, it tells you that, that person is receptive to link building and linking out to other sites. You have a much better chance at gaining that site to link back to you than a site that only links to one out of all of your competitors, because you know if they’re only linking to one, they’re probably not into linking out to other sites within your space.

So, use Ahrefs. Once you see a laundry list of all the sites that are linking to your competitors and not you. You can see what contacts are linking out to your competitors. It could just be they’re linking to them because they have amazing blogs. 

Well then, if you don’t have a blog, that where you are falling short. You must create one and then you can reach out to one of those sites, asking them to advertise your content than your competitors.

SEMrush

Lastly, we present to you the last SEO tool left for comparison i.e. SEMrush. 

Some basic features and facilities that SEMrush provide are

• Helps you to do search engine optimization (SEO)
• Track keywords
• View competition 
• Run SEO audits
• Find backlinking opportunities
• Find and fix SEO issues 

And a whole lot more. It offers a 7-day free trial to its customers to try it. What adds to all this is that a tool like SEMrush can work magic and help you potentially find hundreds of Google’s great keyword related topics to cover.

The thing with SEMrush that is its selling point is that this tool provides you with top quality services. It never goes anywhere or stops working properly. 

Moreover, it offers a keyword magic tool, so if we were to go over keyword analytics, we can search for a million keywords right within this magic tool. This tool always gives a broad match for you to cover and choose from.

CONCLUSION

Lastly, we hope that the article helped you to identify various unique features of these 3 hot tools in the SEO market. And now the digital market world is open to your discovery. Go and dive in!