Facebook Marketing
- Facebook marketing is the central part of almost every brands’ social media marketing.
- This essentially means that Facebook marketing is a central part of brands’ marketing.
- Whether you’re in a B2B or B2C industry, and no matter what size your actual business is, you need Facebook marketing strategy.
- It is extremely important to have a Facebook page to boost your business presence.
- But Facebook marketing has changed a lot. It’s almost unrecognizable from when it first swept across college campuses in 2004, with today more than 1.47 billion daily users.
Facebook has become a highly effective marketing tool than any other social media sites that came before it… and that’s even if you exclude Facebook Ads altogether.
Benefits of Facebook Marketing :
- Wide reach
- Easy to analyze
- High productivity
Instagram Marketing
Its great to use Instagram if your brand has visually appealing products or if you have a unique story to tell. From luxury brands to showrooms to automobiles, each industry has created a unique niche of their own and are using Instagram for their businesses. Many people doubt if Instagram is a good platform to use. The answer simply is, Yes.
According to a recent study,
- 98% shoppers carry smartphones
- 90% brands among the top 100 have an Instagram account
- 80% of these shoppers’ purchase decisions are influenced by digital content (mainly due to the content available on social media)
These factors highlight the importance of using Instagram.
Instagram marketing is one of the most effective B2C marketing strategies today. For example, if you are an ecommerce store owner, then you can improve your Instagram marketing by going live to gain trust, leveraging user-generated content, and posting regularly to increase engagement.
Some of the other effective methods are :
- Host contests and giveaways,
- Use social media influencers
- Share product-agnostic content to draw attention to your brand
Twitter Marketing
Promoting business through twitter helps in delivering remarkable results to the businesses in terms of increased website traffic, brand awareness, and qualified leads. Twitter marketing ensures rise in web traffic and brand popularity for your brand.
The first step in Twitter Marketing is to create a twitter page for your business and tweet on a regular basis.
Benefits of Twitter Marketing :
- Professional environment
- Wider Reach
- More audience engagement
- Live feedback
LinkedIn Marketing
LinkedIn is a powerhouse of social network for B2B marketers. LinkedIn is built for business networking and it works exceptionally for B2B lead generation which makes it one of the best strategy for B2B marketing. If you are wondering whether or not to invest time and resources in a LinkedIn strategy, the following statistics will show LinkedIn’s worth :
According to LinkedIn, the site has 500 million members, 61 million senior-level influencers, and nearly 40 million decision-makers using the website. The best advantage is that the users are influential, high-level executives that most businesses are targeting in their B2B marketing campaigns. LinkedIn, therefore, is a clear place to reach these decision-makers when trying to promote a product or service.
Another advantage of LinkedIn is that, its users are well educated and earn high incomes. 49% of U.S. adults using LinkedIn are college graduates, and 45% of them earn over $75,000 a year, which is more per year than Twitter, Pinterest, and Instagram users (Pew Research Center).
Furthermore LinkedIn is the most-used social media platform amongst Fortune 500 companies. A point to be noted is that LinkedIn is a serious website to use for business, unlike other social networks which have a familial element to them as well.
LinkedIn can undoubtedly be an excellent lead generator for companies that invest time and effort into creating a dynamic and relevant LinkedIn strategy. B2B marketers and B2B employees must remember is that LinkedIn is for networking and connecting, not for spam or sending out too many inMails. Businesses should take out time and develop a proper LinkedIn marketing strategy for your B2B business before launching in. If properly formulated, then LinkedIn can produce great results for your B2B business.
