Content Marketing

You’ve probably heard the term ‘content marketing’ before, right? How about, ‘Content is King?’

For the modern marketer (i.e. business, entrepreneur, website, startup), content marketing is what builds trust between you and your potential customers.

It is basically any type of information that you put out into the world that communicates a message to your audience. This is traditionally seen as a written article or video, but also includes podcasts, social media posts, graphics – really anything that you’re publishing online that ultimately helps grow your business.

ADVANTAGES OF CONTENT MARKETING

• WEB TRAFFIC

With the help of good content, you can drive good amount of traffic to your website, social media like Facebook, YouTube etc.

• GENERATE TANGIBLE RESULTS

The activities of content marketing are measurable. These are measured in terms of traffic and the sales generated.

• BETTER RANKING

With content that appears for many more keywords, you’ll have better SEO (search engine optimization). This doesn’t just mean that keywords are in your content or headlines. Ranking also about time spent on your website. Bounce rates will decrease as people spend more time on your site, increasing the ranking of your website.

• SALES

Content marketing ultimately leads to sales. This marketing helps you to get to the top of sales funnel.