“Without distinction there is extinction”
Words so true. In the competitive world of today’s where every brand offers you the same credibility in quality and pricing, it is so arduous to dive through the sea and find the right pearl. Now, when you can find a plethora of brands even if you go to buy sugar for your tea, how can you make your brand more flourished and popular? This is where the concept of personal branding is gaining support.
What is personal branding?
Personal branding is putting up an image of a person who can be anyone like the Cofounder of the company or an employee in people’s minds based on his or her life stories, achievements, thoughts, failures, or even lifestyle. It is nothing but recognition and impressions, making other people follow you which makes them read everything related to you, from your address to siblings and the company you work in or the brand you founded.
It involves making your whole social media sparkling with those depictions of people’s perceptions for you which makes you the topic of their talk. In simple words – you are, your brand!
How is Personal Branding related to your business growth?
Personal branding in the marketing world is the key that makes your brand gain an edge over others. If you live in India you must be aware of the brand Patanjali. What is the first thing or image that comes to your mind when you read this name? Without any debate – Baba Ramdev. Patanjali is the best example of a business that flourished due to personal branding. In contrast, do you know about IMC? Not all, there are a hell lot of companies in India and internationally which do sales of Ayurvedic goods. However, when it comes to looking out for Ayurvedic solutions, they lack credibility. Everyone prefers Patanjali with blind eyes. This is because the brand’s name is associated with a renowned personality.
Furthermore, statistics as well speak in favor of personal branding as it was found that 90 percent of buyers trust personal recommendations. Also, when employees share brand messages they get 561 percent more reach in contrast with the brand’s social media campaigns. Also, it does not matter if you are known as a book writer, the best entrepreneur, a sportsman, or even an altruist, any kind of personality helps you boost your business.
Yuvraj Singh a renowned Indian cricket player runs his brand UV cam. His brand has immense popularity just because it was started by him. For startups as well as personal branding is showing positive results. People don’t do business with companies. They do business with people they like.
Importance of Personal Branding in Marketing
Browsed the internet and found a dime a dozen of brands matching your company’s interest? Those same graphics and verbiage with quite similar promises. What to say to customers: why should they choose yours?
Personal branding gives a reason for your brand to be distinct from others. People prefer it more only because they can associate with you. Everyone has something attractive about themselves, the secret is to make it visible to your future clients.
No secret that investors are more likely to invest in a person rather than his brand. The more popular and promising you will reflect in society, the more people will want to work with you. This will help you take your business to new heights. Furthermore, investors are more likely to approach you through your social media account if you look more attractive to the audience
Neurologically, human brains tend to remember stories 22 times more in contrast with facts. Journalists say that articles that depict how a person struggled across a college room and got an idea from an apple falling attract more population than writing on what your company’s achievements and policies are. This makes personal branding more important for your brand recognition.
Millennials don’t trust large corporations and today profit-making is the only goal, so they tend to prefer a person that walks, talks and think like them or whose ideas and goals are quite known to them as an art of working with people is found in meeting them where they are at. Hence, if you own a large corporation and can connect with people on the ground you are running on the right track. Since someone is always googling you, you can make a better impact if they find positive results.
With a good reputation, you can connect with people outside your field. There is no limit even those who have no interest in your work tend to know you. You inspire them making you expand your circle and which will help you in generating future leads as well as more potential conversions.
Also, personal branding can help you if you have started a business and also helps various employees as well. Today, companies prefer to hire employees with a strong image as their employees represent the company. Also, it increases your chances to get more job opportunities, higher salaries, promotions, and much more.
Conclusion
As depicted, personal branding can make you achieve wonders and is undoubtedly the most important step one needs to take while advertising its product. Any company associated with a public renown personality tends to get more advantage to be it in easy marketing or increased sales. But the era is so competitive while personal branding if done right has so many benefits if otherwise done wrong can destroy your brand and career hence it becomes utmost important to get it done right for that visit the experts, visit Techtra Digital. We herewith keen attention to look out your brand and the current market status and come up with the best strategy to brand yourself. Lastly, we save you from cash crunches as strategies revolve around getting the best from investments. Join us and experience happy personal branding.