The term “digital marketing” refers to using digital channels, devices, and platforms (regardless of whether or not they are online or not) to promote your brand, image or marketing message. In other words, with digital marketing, you don’t limit yourself to using the internet.

 Digital marketing can function as an ‘umbrella’ term because it encompasses many marketing techniques. Online marketing is commonly known as “internet marketing,” which is a subset of digital marketing. The most striking feature of internet marketing is that it requires an internet connection.

For example, if you run an advertising campaign for your business, you’re doing a type of online marketing. Like digital marketing, online marketing evolves with technology.

However, online marketing grows hugely over time making it challenging to stay up with it.

Some online marketing efforts include:

• SEO (Search Engine Optimization)
• PPC (Google Search, Bing Search, etc.)
• Display Advertising (Text, Image, Video, Shopping Ads)
• Social Media Marketing (Facebook, LinkedIn)
• TV (Google’s Display Network)